# Ben Myatt-Bocarro > Ben Myatt-Bocarro (also Ben Bocarro) is a Fractional CMO and Head of Growth based in Sydney, Australia. Senior marketing leadership for founders and SMBs in Sydney and across Australia. Demand, creative, conversion, lifecycle and measurement, run as one system. He has turned $40M+ in paid media into profitable growth for 30+ brands across fintech, SaaS, DTC, events, trades and construction, including the Basiq growth engine through its acquisition by Cuscal. He runs Compound Growth (growth systems for SMBs and founders), co-founded Content Department (a Sydney video, photo and web studio) and co-founded Growth People (a community of 100+ senior growth operators in Australia and New Zealand). Creative strategy is a core part of the role: angles, hooks, briefs and a monthly test-and-reshoot cycle, with video and photo produced through Content Department. Contact: ben@compoundgrowth.au · Book a call: https://calendar.app.google/c9Nc2jan56iTCPDV9 · About: https://benbocarro.com/about/ ## Engagements - [Fractional CMO](https://benbocarro.com/fractional-cmo/): Senior marketing leadership without the full-time hire. - [Head of Growth](https://benbocarro.com/head-of-growth/): Acquisition, activation and retention, run as one system. - [Creative Strategist](https://benbocarro.com/creative-strategist/): Angles, briefs and shoots, judged by the ad account. - Copilot seat: For teams that already execute and need senior judgement on tap. Fit: An in-house marketer or agency already doing the work. - Captain seat: For founders without a marketing leader who want a system installed and run. Fit: Businesses between roughly $1M and $20M revenue. - Pricing: From $2,500 a month. One retainer, either seat, a fraction of what a full-time CMO costs. The exact number depends on scope, and you get it on the first call. ## Case studies - [Arbor Building: a lead engine for a Sydney renovation builder](https://benbocarro.com/work/arbor-building/): 85+ leads, $1.2M new revenue, $6.5M pipeline. - [Fused Electrical Co: from first job to a seven-figure electrical business](https://benbocarro.com/work/fused-electrical-co/): First job to seven figures in two years. - [Basiq: building the growth engine that helped get a fintech acquired](https://benbocarro.com/work/basiq/): 3x pipeline, 18x non-brand search, acquired by Cuscal. - [Little Ravers: scaling a family rave brand across five countries](https://benbocarro.com/work/little-ravers/): $2.5M+ revenue across five countries. - [Little Builders: 3,047 franchise leads and 21+ locations sold](https://benbocarro.com/work/little-builders/): 21+ franchise locations sold across four countries. ## Experience - 2025 / Now: Co-Founder, Content Department. Sydney visual content studio: video, photo, motion and web. - 2025 / Now: Head of Growth and Fractional CMO, Compound Growth. Growth systems for SMBs and founders: demand, conversion, lead response and reactivation. - 2022 / Now: Co-Founder, Growth People. A community of 100+ senior growth operators across Australia and New Zealand. - 2017 / Now: Fractional CMO and Growth Consultant, Independent. SaaS, professional services, DTC, finance and trades, including GoTradie and Upflowy. - 2021 / 2024: Growth Marketing Lead, Basiq. Core team through the acquisition by Cuscal. 3x inbound pipeline, 18x non-brand search traffic. - 2020 / 2021: Growth Marketing Manager, In Marketing We Trust. Paid social acquisition for Zero Co, CoreLogic and Rejuvenation Clinics of Australia. - 2019 / 2021: Growth Marketing Lead, STARTD. Full funnel experimentation across market, product, model and channel fit. - 2019 / 2020: Growth Consultant, Growth & Company. Diagnostics and growth programs for investors and founders. ## Resources - [Digital psychology directory](https://benbocarro.com/resources/digital-psychology/): principles of how people notice, interpret, decide and remember, with the research behind each and how to apply it in marketing and product. - [Anchoring](https://benbocarro.com/resources/digital-psychology/anchoring/): The first number people see becomes the reference point for every number after it. - [Hick's Law](https://benbocarro.com/resources/digital-psychology/hicks-law/): The more options on screen, the longer it takes to choose, and the more people choose nothing. - [Von Restorff Effect](https://benbocarro.com/resources/digital-psychology/von-restorff-effect/): The item that looks different is the item people notice and remember. - [Visual Hierarchy](https://benbocarro.com/resources/digital-psychology/visual-hierarchy/): People read a page in the order its visual weight tells them to. - [Cognitive Load](https://benbocarro.com/resources/digital-psychology/cognitive-load/): Every element on screen costs attention, and attention runs out. - [Progressive Disclosure](https://benbocarro.com/resources/digital-psychology/progressive-disclosure/): Show the simple version first and reveal complexity only when it is asked for. - [Fitts's Law](https://benbocarro.com/resources/digital-psychology/fittss-law/): Big targets that are close are fast to hit. Small targets that are far away get missed. - [Banner Blindness](https://benbocarro.com/resources/digital-psychology/banner-blindness/): People stop seeing anything that looks like an ad or a thing they have seen before. - [Priming](https://benbocarro.com/resources/digital-psychology/priming/): What people see first shapes how they read what comes next. - [Framing](https://benbocarro.com/resources/digital-psychology/framing/): The same fact lands differently depending on how it is worded. - [Decoy Effect](https://benbocarro.com/resources/digital-psychology/decoy-effect/): Add an option nobody should pick and the option beside it starts to look obvious. - [Centre-Stage Effect](https://benbocarro.com/resources/digital-psychology/centre-stage-effect/): In a row of options, people gravitate to the one in the middle. - [Social Proof](https://benbocarro.com/resources/digital-psychology/social-proof/): When people are unsure, they do what they see others doing. - [Scarcity](https://benbocarro.com/resources/digital-psychology/scarcity/): Things that are running out feel more valuable than things that are not. - [Reciprocity](https://benbocarro.com/resources/digital-psychology/reciprocity/): Give something first and people feel obliged to give something back. - [Curiosity Gap](https://benbocarro.com/resources/digital-psychology/curiosity-gap/): People are pulled to close the gap between what they know and what they want to know. - [Authority Bias](https://benbocarro.com/resources/digital-psychology/authority-bias/): People give more weight to a claim when it comes from someone who looks qualified. - [Halo Effect](https://benbocarro.com/resources/digital-psychology/halo-effect/): One good impression colours every judgement that follows. - [Mere Exposure Effect](https://benbocarro.com/resources/digital-psychology/mere-exposure-effect/): People come to prefer things simply because they have seen them before. - [Aesthetic-Usability Effect](https://benbocarro.com/resources/digital-psychology/aesthetic-usability-effect/): Things that look good are assumed to work well. - [Singularity Effect](https://benbocarro.com/resources/digital-psychology/singularity-effect/): One named person moves people more than a statistic about thousands. - [Mental Models](https://benbocarro.com/resources/digital-psychology/mental-models/): People arrive with an idea of how your product works, and they judge it against that idea. - [Noble Edge Effect](https://benbocarro.com/resources/digital-psychology/noble-edge-effect/): People prefer to buy from businesses that seem to do some good. - [Commitment and Consistency](https://benbocarro.com/resources/digital-psychology/commitment-and-consistency/): Once people have taken a small step, they want their next steps to match it. - [Loss Aversion](https://benbocarro.com/resources/digital-psychology/loss-aversion/): Losing something hurts about twice as much as gaining the same thing feels good. - [Variable Rewards](https://benbocarro.com/resources/digital-psychology/variable-rewards/): Unpredictable rewards hold attention far longer than predictable ones. - [Triggers](https://benbocarro.com/resources/digital-psychology/triggers/): Behaviour happens when motivation, ability and a prompt line up at the same moment. - [Default Bias](https://benbocarro.com/resources/digital-psychology/default-bias/): Whatever is pre-selected is what most people end up with. - [Sunk Cost Effect](https://benbocarro.com/resources/digital-psychology/sunk-cost-effect/): The more people have already put in, the less willing they are to walk away. - [Goal Gradient Effect](https://benbocarro.com/resources/digital-psychology/goal-gradient-effect/): People speed up as they get closer to the finish. - [Labour Illusion](https://benbocarro.com/resources/digital-psychology/labour-illusion/): People value results more when they can see the work behind them. - [Reactance](https://benbocarro.com/resources/digital-psychology/reactance/): Push people and they push back. - [IKEA Effect](https://benbocarro.com/resources/digital-psychology/ikea-effect/): People value what they helped make, even a little, far above what was handed to them. - [Endowment Effect](https://benbocarro.com/resources/digital-psychology/endowment-effect/): Once something feels like yours, you want more to give it up than you would pay to get it. - [Fresh Start Effect](https://benbocarro.com/resources/digital-psychology/fresh-start-effect/): New beginnings make people more willing to act on their intentions. - [Spark Effect](https://benbocarro.com/resources/digital-psychology/spark-effect/): When the first step is tiny, people take it. - [Hyperbolic Discounting](https://benbocarro.com/resources/digital-psychology/hyperbolic-discounting/): A smaller reward now beats a larger reward later. - [Need to Complete](https://benbocarro.com/resources/digital-psychology/zeigarnik-effect/): Unfinished tasks stay in mind until they are done. - [Peak-End Rule](https://benbocarro.com/resources/digital-psychology/peak-end-rule/): People remember an experience by its best or worst moment and by how it ended. - [Chunking](https://benbocarro.com/resources/digital-psychology/chunking/): Information in small groups is understood and remembered; information in a stream is not. - [Delighters](https://benbocarro.com/resources/digital-psychology/delighters/): Small, unexpected pleasures are remembered long after the features are forgotten. - [Serial Position Effect](https://benbocarro.com/resources/digital-psychology/serial-position-effect/): People remember the first and last items in a list and forget the middle. - [Recognition Over Recall](https://benbocarro.com/resources/digital-psychology/recognition-over-recall/): It is far easier to recognise something than to remember it from nothing. - [Storytelling Effect](https://benbocarro.com/resources/digital-psychology/storytelling-effect/): Facts inside a story are remembered. Facts in a list are not. - [Picture Superiority Effect](https://benbocarro.com/resources/digital-psychology/picture-superiority-effect/): People remember what they saw far better than what they read. - [Aha Moment](https://benbocarro.com/resources/digital-psychology/aha-moment/): The instant a new user first sees the value is the instant they decide to stay. - [Charm Pricing](https://benbocarro.com/resources/digital-psychology/charm-pricing/): A price ending in 9 feels meaningfully lower than the round number above it. - [Currency Symbol and Font Size](https://benbocarro.com/resources/digital-psychology/currency-and-font-size/): A price shown small, without a currency symbol, feels smaller. - [Durations Over Dates](https://benbocarro.com/resources/digital-psychology/durations-over-dates/): A deadline expressed as a duration feels sooner than the same deadline as a date. - [Partitioned and Bundled Pricing](https://benbocarro.com/resources/digital-psychology/partitioned-pricing/): Splitting a price into parts can make it feel smaller. Bundling can make it feel simpler. ## Optional - [LinkedIn](https://www.linkedin.com/in/benbocarro/) - [Compound Growth](https://compoundgrowth.au) - [Content Department](https://contentdept.com.au)