Google Ads consultant in Sydney. Every call and form counted.

Puts your business in front of people at the moment they search for what you sell, and makes sure you pay for clicks that turn into customers. That means choosing the search terms worth paying for, structuring campaigns so budget goes to the services with the best margins, writing ads that match what the searcher typed, sending clicks to a page that answers the same question, and tracking every call and form back to the keyword that produced it.

Then it means doing it again every week. Search term reports, negative keywords, bids, budgets and new ad copy are where an account either improves or slowly leaks money.

Tracking first. Calls from the ads, calls from the website and form submissions are all recorded as conversions before any budget is scaled, so Google is optimising towards enquiries and not clicks.

Campaigns follow the business, not the platform defaults. For Fused Electrical Co the search campaigns are split by service (switchboards, lighting, solar, emergency call-outs) and by the Canberra suburbs the team actually covers, with call-only ads during trading hours and form-led ads after hours.

The ad, the landing page headline and the quote form say the same thing, so a click never has to reorient itself. Where the site is weak, I fix the page before buying more traffic for it.

At Arbor Building, Google Ads sits beside Meta: Meta builds the audience, and Google catches people already searching for a renovation builder in the area. The Meta side and the search side are planned together.

The right choice depends on how much judgement you need, not just how many hours.

My fee is a flat monthly retainer, from $1,500 a month, not a percentage of your ad spend. The ad budget is separate and is paid straight to the platform, so the fee does not climb when the budget does.

For a sense of scale: Fused Electrical Co spends about $2,800 a month, at an average cost per click of A$9.43. Each lead costs A$54.51 and is worth about A$1,741 in revenue, which is the arithmetic that decides whether to spend more.

If your account is already running, the first two weeks are an audit of where the budget is going and what the tracking is missing. That alone usually tells you whether the account needs a rebuild or a tidy-up.

Same job. AdWords was the old name for Google Ads, and PPC (pay per click) is the wider term that also covers Microsoft Ads. If you are looking for a PPC consultant, a Google Ads specialist or a Google Ads expert in Sydney, this is the page.