01
Positioning
Who you're for and why you win.
Fractional CMO in Sydney. Senior marketing leadership, without the $300k hire.
A fractional CMO gives you a chief marketing officer part-time: the strategy, the ownership and the judgment of a senior marketing leader, for a fraction of the cost of a full-time executive. I work with founders and leadership teams in Sydney and across Australia who want strategy and execution from the same person.
$0M+
Profitable ad spend managed
0x
Inbound pipeline at Basiq
0+
Brands worked with
0
Years of experience
Who this is for
A good fit if
- You've found product-market fit and founder-led marketing has stopped scaling
- You need senior judgment before a full-time CMO makes sense
- You're in SaaS, professional services, construction, property or trades
Not a fit if
- You want a list of tactics without owning the outcome
- You need a full in-house team from day one
What I own, end to end
Sequenced so channels switch on once the positioning is ready.
02
Brand
Identity and messaging that sales can use.
03
Website
A site built to convert, not just to exist.
04
Paid media
Meta, Google and LinkedIn, run on unit economics.
05
Lead gen and outbound
Systems that fill the pipeline every week.
06
Lifecycle
Nurture, reactivation and retention.
07
Reporting
One view of pipeline and revenue, board-ready.
08
Team and vendors
Hiring, briefing and managing the people who execute.
How it starts
- 01
Diagnostic
Two weeks inside your data, funnel and team.
- 02
90-day plan
A prioritised plan, not a 50-page deck.
- 03
Build
Positioning, site and the first channels go live.
- 04
Compound
Every campaign builds on the last.
How we'll work together
Fractional CMO and Head of Growth are the job titles. Copilot and Captain are how the role runs day to day. You get a senior marketing leader either way. The only question is who's driving.
You fly · I'm by your side
Copilot
For teams that already execute and need senior judgement on tap.
What you get
- A weekly strategy session
- Reviews of campaigns, copy and creative within one business day
- A quarterly plan and budget
- A direct line on Slack or WhatsApp
Best fit: An in-house marketer or agency already doing the work.
I fly · you're my crew
Captain
For founders without a marketing leader who want a system installed and run.
What you get
- A 30-day diagnostic and plan
- Ownership of the funnel and roadmap
- Creative strategy and briefs for every shoot and campaign
- A weekly cadence with your team
- A monthly board-ready report
- Management of any agencies or hires
Best fit: Businesses between roughly $1M and $20M revenue.
From $1,500 a month. One retainer, either seat, a fraction of what a full-time CMO costs. The exact number depends on scope, and you get it on the first call.
Both seats, first 30 days. Audit, plan, and the first quick wins shipped.
Month one is a paid trial. If the plan and the first changes are not live within 30 days, walk away and I refund the retainer.
Questions
What is a fractional CMO?
A senior marketing leader who works part-time across a small number of companies. You get CMO-level strategy and ownership without the cost of a full-time executive.
How much does a fractional CMO cost in Australia?
From $1,500 a month on a flat retainer, depending on scope. That sits somewhere between a senior contractor and a quarter of a full-time CMO package. I quote the exact fee after the first call.
When does it make sense?
Usually after product-market fit, when founder-led marketing stalls and you need a plan and a system before hiring a full team.
How is this different from an agency?
An agency executes a brief. I own the outcome, write the brief, and manage whoever executes it, including agencies.
How is it different from a consultant?
Consultants recommend. I stay to implement, measure and adjust with your team.
How many days a week?
It depends on the seat. Copilot is a few hours a fortnight; Captain is a set number of days each week. We agree it on the first call.
Do you work outside Sydney?
Yes. I am based in Sydney and work with companies across Australia and New Zealand, mostly remote with on-site days where it helps.
Let's work out which seat fits.
Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.
Or reach me directly at ben@compoundgrowth.au