Ben Myatt-Bocarro, Fractional CMO and Head of Growth

Fractional CMO and Head of GrowthSydney

About me

Hey, I'm Ben Myatt-Bocarro. I join the dots between marketing, creative, sales, product and engineering so businesses hit their revenue targets.

The work

My career has run from turning millions in paid media into profit at agencies to owning full funnel growth for tech, DTC and SMB, in-house and as a consultant. These days creative is half the job: the angles and hooks, the briefs, and the video and photo my studio Content Department shoots to that plan. I am happiest in the gap between short-term tactics and long-term strategy, with a spreadsheet open and an experiment running. Plenty has worked. Plenty hasn't. That is the reality of growth.

I lead the strategy myself. When you need hands, my agencies Compound Growth and Content Department do the building, so you get senior direction and a team that ships without hiring either.

Where I spend my time

Compound Growth ↗Head of Growth
Growth systems for SMBs and founders: demand, conversion, lead response and reactivation.
Content Department ↗Co-Founder
Sydney visual content studio: video, photo, motion and web.
Growth PeopleCo-Founder
A community of 100+ senior growth operators across Australia and New Zealand.

Outside work

  • Affectionately known as 'Lead Gen Ben' among clients and workmates
  • A sucker for a good read and a hearty conversation
  • Relentlessly curious, a sports tragic and an adventure seeker
  • Foodie at heart, happiest travelling somewhere new and meeting new people
  • Passionate about sustainability and the environment
$40M+

Profitable ad spend managed

30+

Brands worked with

6

Countries launched in

12

Years of experience

How we'd work togetherLinkedIn ↗Instagram ↗

The last twelve years

Agency, in-house, founder. The full history is on LinkedIn.

  1. 2025 / NowCo-FounderContent DepartmentSydney visual content studio: video, photo, motion and web.
  2. 2025 / NowHead of Growth and Fractional CMOCompound GrowthGrowth systems for SMBs and founders: demand, conversion, lead response and reactivation.
  3. 2022 / NowCo-FounderGrowth PeopleA community of 100+ senior growth operators across Australia and New Zealand.
  4. 2017 / NowFractional CMO and Growth ConsultantIndependentSaaS, professional services, DTC, finance and trades, including GoTradie and Upflowy.
  5. 2021 / 2024Growth Marketing LeadBasiqCore team through the acquisition by Cuscal. 3x inbound pipeline, 18x non-brand search traffic.
  6. 2020 / 2021Growth Marketing ManagerIn Marketing We TrustPaid social acquisition for Zero Co, CoreLogic and Rejuvenation Clinics of Australia.
  7. 2019 / 2021Growth Marketing LeadSTARTDFull funnel experimentation across market, product, model and channel fit.
  8. 2019 / 2020Growth ConsultantGrowth & CompanyDiagnostics and growth programs for investors and founders.
  9. + moreEarlier agency years in paid media, search and social.Full history on LinkedIn ↗

Let's work out which seat fits.

Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.

Or reach me directly at ben@compoundgrowth.au