Meta Ads specialist in Sydney. Facebook and Instagram ads, creative included.

Runs your advertising across Facebook, Instagram and the rest of Meta’s placements, and answers for what it makes you. That covers the pixel and the Conversions API so the account learns from real customers, a campaign structure the algorithm can work with, audiences and retargeting that match how people buy, placements chosen on purpose, and reporting on leads and revenue rather than reach.

Meta is where people are not searching for you yet. The ad has to stop the scroll, earn the attention and give a reason to act, which is why the creative decides most of the result.

The structure follows the sale. For Little Builders, every franchise territory ran as its own campaign on A$20 to A$30 a day, so each city told us on its own terms whether there was demand. Budget then followed cost per lead: Canada and New Zealand came in under A$8 a lead, so they got more of it, and cities that did not respond were switched off early.

For Little Ravers, each city ran the same three-step launch: an announcement to build a warm audience, a presale to the people who engaged, then a countdown with real urgency. TikTok creative that took off became the Meta retargeting ad, and lookalikes built from ticket buyers seeded the next launch.

For Arbor Building, Instagram traffic campaigns build the profile audience, lead campaigns split by renovations and bathrooms sit in the middle, and a retargeting layer catches people who came close. Meta instant forms or a landing page, depending on whether volume or lead quality matters more.

On Meta the gap between the options is mostly about creative: who decides what the ads say, and who makes them.

My fee is a flat monthly retainer, from $1,500 a month, not a percentage of your ad spend. The ad budget is separate and is paid straight to the platform, so the fee does not climb when the budget does.

Video and photo production through Content Department is quoted separately once the creative plan is set, so you only pay for shoots the plan calls for.

Spend depends on what you are selling. Little Builders produced 3,047 leads from A$35.7k over nine months, testing cities at A$20 to A$30 a day. A local service business usually needs enough budget to get several leads a week, so the account can learn.

One platform. Meta owns Facebook and Instagram and runs both from one ad account, along with Messenger, Threads and the Audience Network. If you are looking for a Facebook Ads specialist, an Instagram ads expert or a Meta Ads consultant in Sydney, it is the same job.