Lead generation consultant. A predictable flow of enquiries, at a cost you can plan around.

Clients and workmates call me Lead Gen Ben. I build and run lead generation systems for businesses that sell a service: the ads that find the buyer, the page and form that capture them, the tracking that proves where they came from, and the pipeline that turns them into revenue. Across Arbor Building, Fused Electrical Co and Little Builders, that system has produced more than 4,400 leads.

0+

Leads across three case studies

$0M

Pipeline for a Sydney builder

A$0

Cost per lead, electrician

A$0

Cost per lead, franchise sales

Results from accounts I run

Different industries, the same system: demand, capture, response and measurement.

What a lead generation consultant does

Builds the system that turns ad spend and search traffic into enquiries your team can close, then runs it. The point is predictability: knowing that a given budget produces a given number of leads, at a cost per lead the business can afford, so marketing becomes a dial rather than a hope.

Referrals and word of mouth are great, but they arrive in bursts. Arbor Building came to me because the founder had no way to turn enquiry volume up or down. Nine months later the engine has produced 85+ leads, $1.2M of new revenue and $6.5M of pipeline.

The four parts of a lead engine

Demand. Paid search for people already looking, and Meta for people who will buy when they see the right thing. See the Google Ads and Meta Ads pages for how each is run.

Capture. A landing page per offer, a short form and a phone number in the thumb zone. Ad, headline and form say the same thing. Compound Growth builds the pages when there is no one in-house to do it.

Response. Leads go cold fast. Every enquiry lands in a CRM pipeline with clear stages, so nothing waits in an inbox and the owner can see forecast revenue rather than a list of names.

Measurement. Calls, forms and closed jobs tracked back to the campaign that produced them, so the budget follows revenue rather than cheap clicks.

Lead generation by industry

Trades. Fused Electrical Co, a Canberra electrician, went from first job to $2.3M in revenue on Google Ads leads at A$54.51 each, with ad spend at about 3% of turnover.

Builders and renovations. Arbor Building in Sydney runs on Meta and Google, two landing pages and a thirteen-stage HubSpot pipeline.

Franchising. Little Builders sold 21+ franchise locations from 3,047 Meta leads at A$11.71 each across six countries.

B2B and SaaS. At Basiq, as the first growth hire, the inbound lead pipeline grew 3x and converted opportunities 2x through to the acquisition by Cuscal.

Consultant, lead gen agency or bought leads?

Three ways to get enquiries. Only one leaves you owning the engine.

Who owns the systemLead qualityBest when
Lead generation consultantYou: the ads, pages, data and CRMExclusive to you, tracked to revenueYou want a predictable engine you control
Lead gen agencyOften the agencyVaries; ask how leads are qualifiedYou want volume and are happy to rent the system
Bought or shared leadsThe marketplaceOften shared with competitorsYou need jobs this week and have no engine

What lead generation costs

My fee is a flat monthly retainer, from $1,500 a month, not a percentage of your ad spend. The ad budget is separate and is paid straight to the platform, so the fee does not climb when the budget does.

A good cost per lead depends on what a customer is worth. Fused pays A$54.51 for a lead worth about A$1,741 in revenue. Little Builders paid A$11.71 for franchise enquiries that turned into 21+ locations sold. On the first call we work backwards from your revenue target, average job value and close rate to the number of leads you need and what you can afford to pay for each.

Related services

Who this is for

A good fit if

  • You sell a service or high-value product and close deals by phone or in person
  • Referrals are drying up or too lumpy to plan around
  • You can respond to new enquiries the same day

Not a fit if

  • You want a list of cold contacts to email
  • Nobody on the team can follow up leads quickly

What I own, end to end

The whole path from ad to closed job.

01

Lead model

Revenue target, job value and close rate turned into a lead and budget target.

02

Google Ads

Search campaigns for people already looking.

03

Meta Ads

Facebook and Instagram campaigns and instant forms.

04

Landing pages

One page per offer, built to convert on a phone.

05

Call and form tracking

Every enquiry recorded and tied back to its source.

06

CRM pipeline

Stages, follow-up and forecast revenue, in HubSpot or your CRM.

07

Creative

Photos and video of your real work, through Content Department.

08

Reporting

Leads, cost per lead and revenue by channel, every month.

How it starts

  1. 01

    Lead model

    Work back from revenue to the leads and budget you need.

  2. 02

    Build

    Tracking, landing pages and the first campaigns.

  3. 03

    Launch

    Leads into a pipeline from week one.

  4. 04

    Scale

    Budget follows the channels with the best cost per job.

How we'll work together

Fractional CMO and Head of Growth are the job titles. Copilot and Captain are how the role runs day to day. You get a senior marketing leader either way. The only question is who's driving.

You fly · I'm by your side

Copilot

For teams that already execute and need senior judgement on tap.

What you get

  • A weekly strategy session
  • Reviews of campaigns, copy and creative within one business day
  • A quarterly plan and budget
  • A direct line on Slack or WhatsApp

Best fit: An in-house marketer or agency already doing the work.

I fly · you're my crew

Captain

For founders without a marketing leader who want a system installed and run.

What you get

  • A 30-day diagnostic and plan
  • Ownership of the funnel and roadmap
  • Creative strategy and briefs for every shoot and campaign
  • A weekly cadence with your team
  • A monthly board-ready report
  • Management of any agencies or hires

Best fit: Businesses between roughly $1M and $20M revenue.

From $1,500 a month. One retainer, either seat, a fraction of what a full-time CMO costs. The exact number depends on scope, and you get it on the first call.

Both seats, first 30 days. Audit, plan, and the first quick wins shipped.

Month one is a paid trial. If the plan and the first changes are not live within 30 days, walk away and I refund the retainer.

Questions

What does a lead generation consultant do?

Builds and runs the system that produces enquiries: the ads, the landing pages and forms, the tracking and the CRM pipeline, measured on cost per lead and revenue.

Should I use a lead generation consultant or an agency?

A consultant suits businesses that want to own the engine and have one senior person accountable for it. An agency suits businesses that want volume across many channels and are happy to rent the system.

How much does lead generation cost?

My fee is a flat monthly retainer from $1,500, not a percentage of spend or a fee per lead. Ad spend is separate and goes straight to Google or Meta.

What is a good cost per lead?

One that pays back many times over. Fused pays A$54.51 for a lead worth about A$1,741; Little Builders paid A$11.71 for franchise enquiries. We set your target from job value and close rate.

Which channel is best for leads?

Google Ads when people already search for your service. Meta when they need to see it to want it, or when you are creating a new market. Most service businesses end up running both.

How quickly will leads come in?

Search campaigns can produce calls within days. A paid lead engine usually settles inside 60 to 90 days, once the platforms have enough data to optimise.

Do you guarantee a number of leads?

No, and be wary of anyone who does before seeing your data. Month one is a paid trial: if the plan and first changes are not live within 30 days, you can walk away with the retainer refunded.

Who builds the landing pages?

Compound Growth builds pages and lead systems when you do not have someone in-house. I write the brief and own the conversion rate.

Do you work with tradies and builders?

Yes. Electricians, builders and renovators are some of my best results, alongside franchising, events and B2B.

Let's work out which seat fits.

Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.

Or reach me directly at ben@compoundgrowth.au