01
Acquisition
Paid social, search, outbound and partnerships, sequenced by unit economics.
A head of growth for hire, without the twelve-week recruit.
A head of growth owns the number: the acquisition channels, the funnel from signup to revenue, the experiments that move it and the reporting that proves it. I do that job on a fractional basis, as a growth marketing consultant who stays to run the work, for startups and scale-ups that need the role filled now. I have done it in-house at Basiq through its acquisition and across twelve years of paid media and lifecycle work.
0x
Inbound pipeline at Basiq
0x
Non-brand search traffic at Basiq
0k
Paid subscribers for Zero Co in 4 weeks
$0k+
ARR for a subscription brand, from zero
Who this is for
A good fit if
- You have a product people use and need acquisition to scale beyond referrals and founder networks
- You want experiments run every week, measured against pipeline or revenue rather than clicks
- You need someone who can run the ads, the lifecycle and the analytics, not just set direction
Not a fit if
- You want brand awareness with no path to a revenue metric
- You are pre-product and need customer discovery rather than growth
What I own, end to end
Sequenced so channels switch on once the positioning is ready.
02
Activation
Onboarding and first-value paths that turn signups into users.
03
Retention and lifecycle
Email, SMS and in-product journeys that keep revenue compounding.
04
Experimentation
A weekly cadence of tests with a clear backlog and honest readouts.
05
Analytics
GA4, attribution and a dashboard the whole team reads.
06
Landing pages and CRO
Pages and funnels built to convert, tested and iterated.
07
Content and creative
Ad creative and content systems that feed every channel.
08
Team
Briefing and managing freelancers, agencies and your first growth hires.
How it starts
- 01
Audit
Two weeks in your data, funnel and channels to find the biggest lever.
- 02
Growth model
The metric that matters, the inputs that drive it, and a 90-day plan.
- 03
Run
Weekly experiments, campaigns and lifecycle builds, reported every Friday.
- 04
Hand over
A playbook and a team your first full-time head of growth inherits.
How we'll work together
Fractional CMO and Head of Growth are the job titles. Copilot and Captain are how the role runs day to day. You get a senior marketing leader either way. The only question is who's driving.
You fly · I'm by your side
Copilot
For teams that already execute and need senior judgement on tap.
What you get
- A weekly strategy session
- Reviews of campaigns, copy and creative within one business day
- A quarterly plan and budget
- A direct line on Slack or WhatsApp
Best fit: An in-house marketer or agency already doing the work.
I fly · you're my crew
Captain
For founders without a marketing leader who want a system installed and run.
What you get
- A 30-day diagnostic and plan
- Ownership of the funnel and roadmap
- Creative strategy and briefs for every shoot and campaign
- A weekly cadence with your team
- A monthly board-ready report
- Management of any agencies or hires
Best fit: Businesses between roughly $1M and $20M revenue.
From $1,500 a month. One retainer, either seat, a fraction of what a full-time CMO costs. The exact number depends on scope, and you get it on the first call.
Both seats, first 30 days. Audit, plan, and the first quick wins shipped.
Month one is a paid trial. If the plan and the first changes are not live within 30 days, walk away and I refund the retainer.
Questions
What does a growth marketing consultant do?
Finds the channels, offers and funnel changes that move revenue, tests them quickly and scales what works. Many growth consultants advise and leave the execution to you. I work as a fractional head of growth, so I run the experiments, the ads and the lifecycle as well as setting the plan.
Growth marketing consultant or head of growth?
Same skills, different commitment. A growth marketing consultant is usually brought in for a project or an audit. A fractional head of growth owns the number every week. I offer both: a 30-day diagnostic, or the ongoing seat.
What does a head of growth do?
Owns the metric that drives revenue and the system that moves it: acquisition channels, activation, retention, experimentation and analytics. The role sits between marketing, product and sales.
Head of growth or fractional CMO, which do I need?
A fractional CMO leads the whole marketing function, including brand and positioning. A head of growth is closer to the funnel and the experiments. If your positioning is settled and you need the number to move, head of growth. If you are still working out who you are for, start with the CMO seat.
How does a fractional head of growth work?
A set number of days each week, embedded with your team, running the growth cadence. I bring the channels, the tools and the reporting, and I hire and manage the specialists as we scale.
What stage of company do you work with?
Post product-market fit startups and scale-ups, plus established SMBs that want a growth function for the first time. SaaS, fintech, professional services, DTC and trades.
Are you available for a full-time head of growth role?
I work fractionally across a small number of companies. For the right business I am open to a larger commitment.
Let's work out which seat fits.
Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.
Or reach me directly at ben@compoundgrowth.au