01
Marketing strategy
A 90-day plan and budget tied to a revenue target.
Marketing consultant and strategist in Sydney. A plan you can run, and someone to run it.
Most marketing consultants hand over a strategy and leave. I write the strategy from your sales data, then stay to run it with you: the ads, the content, the website and the follow-up. I work with small and growing businesses across Sydney and Australia, from builders and electricians to SaaS and professional services, and I have managed $40M+ in profitable ad spend for 30+ brands.
$0M+
Ad spend managed
0+
Brands worked with
$0M+
Revenue for a trades business, from its first job
0
Years of experience
Results from accounts I run
Strategies I wrote and then ran.
Google Ads · Canberra electricianFused Electrical CoSearch campaigns split by service and suburb, live from the first month of trading.
- Leads (calls and forms)
- 1,000+
- Revenue for every ad dollar
- 30x+
- Ad spend as a share of revenue
- About 3%
- Revenue in two years
- $2M+
- New leads
- 85+
- New revenue
- $1.2M
- Pipeline
- $6.5M
- Period
- Jan to Sep 2026
- Franchise leads
- 3,047
- Cost per lead
- A$11.71
- Ad spend
- A$35.7k
- Locations sold
- 21+
What a marketing consultant does
A marketing consultant works out where your customers come from, what they cost and what is being wasted, then sets a plan to get more of the right ones. That covers positioning, channels, budget, content, website and how leads are followed up and reported.
The useful ones also do some of the work. I run Google and Meta ads, set the creative strategy, fix landing pages and tracking, and report on leads and revenue, so the plan does not sit in a drawer.
Marketing consultant, strategist, agency or fractional CMO?
A marketing strategist sets direction: who to target, with what message, through which channels. A marketing consultant does that and usually more hands-on diagnosis and fixing. An agency executes one or more channels. A fractional CMO owns the whole function on an ongoing basis. I work across all four, so the question is how much you want me to own.
| Sets the strategy | Does the work | Typical engagement | |
|---|---|---|---|
| Marketing strategist | Yes | Rarely | A plan or workshop |
| Marketing consultant (me) | Yes | Yes, ads, content and tracking | An audit, then a monthly retainer |
| Marketing agency | For its channels | Yes | Monthly fees per channel |
| Fractional CMO | Yes, for the whole function | Through your team or mine | Ongoing seat |
How I build a marketing strategy
Every strategy covers five systems, because a weak one drags down the rest: demand (paid search, paid social and referral), creative (the angles, hooks, video and photo that feed every channel), conversion (landing pages and the website), lifecycle (CRM, follow-up and reactivation) and measurement (GA4, call tracking and reporting to revenue).
It starts with a two-week audit of your ad accounts, website, tracking and sales data, and ends with a 90-day plan: what to fix first, what to stop, where the budget goes and how we will know it worked.
Content is part of the strategy
Ads and social only go as far as the content going into them. So the strategy includes what to film and photograph each month, and my studio Content Department shoots and edits to that plan. The ad results then decide what gets shot next. See how that worked for Arbor Building.
What a marketing consultant costs in Sydney
My fee is a flat monthly retainer, from $1,500 a month, not a percentage of your ad spend. The ad budget is separate and is paid straight to the platform, so the fee does not climb when the budget does. The audit can be done on its own and is quoted on the first call. Month one of a retainer is a paid trial: if the plan and the first changes are not live within 30 days, you can walk away and get the retainer back.
Related services
Who this is for
A good fit if
- You run a small or growing business and marketing is spread across you, a junior and an agency
- You are spending on ads and cannot say what each lead costs
- You want a strategy and someone senior to run it, not a deck
Not a fit if
- You want a one-off logo or brand refresh
- You need a big agency team on one channel
What I own, end to end
The five systems, plus the plan that ties them together.
02
Positioning
Who you are for and why they should pick you.
03
Google and Meta ads
Campaigns built around the services that pay.
04
Content strategy
What to film, shoot and post, produced with Content Department.
05
Website and landing pages
Pages matched to the ads that send the click.
06
CRM and follow-up
Faster lead response and reactivation of old leads.
07
Tracking
Calls, forms and sales recorded properly.
08
Reporting
Leads, cost per lead and revenue, in plain English.
How it starts
- 01
Audit
Two weeks in your ad accounts, tracking and sales data.
- 02
Strategy
A 90-day plan with budget, targets and priorities.
- 03
Run
Ads, content and pages live, reviewed weekly.
- 04
Report
A monthly view of leads, pipeline and revenue.
How we'll work together
Fractional CMO and Head of Growth are the job titles. Copilot and Captain are how the role runs day to day. You get a senior marketing leader either way. The only question is who's driving.
You fly · I'm by your side
Copilot
For teams that already execute and need senior judgement on tap.
What you get
- A weekly strategy session
- Reviews of campaigns, copy and creative within one business day
- A quarterly plan and budget
- A direct line on Slack or WhatsApp
Best fit: An in-house marketer or agency already doing the work.
I fly · you're my crew
Captain
For founders without a marketing leader who want a system installed and run.
What you get
- A 30-day diagnostic and plan
- Ownership of the funnel and roadmap
- Creative strategy and briefs for every shoot and campaign
- A weekly cadence with your team
- A monthly board-ready report
- Management of any agencies or hires
Best fit: Businesses between roughly $1M and $20M revenue.
From $1,500 a month. One retainer, either seat, a fraction of what a full-time CMO costs. The exact number depends on scope, and you get it on the first call.
Both seats, first 30 days. Audit, plan, and the first quick wins shipped.
Month one is a paid trial. If the plan and the first changes are not live within 30 days, walk away and I refund the retainer.
Questions
What does a marketing consultant do?
Works out where your customers come from and what they cost, then sets and runs a plan to get more of the right ones. I cover strategy, ads, content, website, CRM and reporting.
What does a marketing strategist do?
Sets direction: the target customer, the message, the channels and the budget. I do that as part of every engagement, then stay to run the plan rather than handing it over.
Marketing strategist or marketing consultant, which do I need?
If you have a team that can execute and you need direction, a strategist. If you need direction and someone to fix and run things, a consultant. I work either way.
How much does a marketing consultant cost?
My retainer is flat, from $1,500 a month, and not a percentage of ad spend. A standalone audit is quoted on the first call.
Do you work with small businesses?
Yes. Most clients are founder-led businesses turning over $1M to $20M, including builders, electricians, franchises and professional services firms.
Can you help with content and social media?
Yes. I set the content strategy and my studio Content Department shoots the video and photo, so ads and social run off the same plan.
Do you replace our agency?
Not necessarily. I can brief and manage your agency, or bring in Compound Growth if there is nobody to build.
Are you near me?
I am based in Sydney and meet clients across Greater Sydney. Most work runs remote, so I also work with businesses across Australia and New Zealand.
How fast will I see results?
The plan and the first fixes are live within 30 days. Paid channels usually show a clear read in 60 to 90 days.
Let's work out which seat fits.
Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.
Or reach me directly at ben@compoundgrowth.au