Fractional CMO in Sydney. On-site when it matters, in your numbers every week.

I'm a fractional CMO based in Sydney, working with founder-led businesses across the city: renovation builders, an architecture practice, fintech, events and franchise brands. Most weeks run remote, with on-site days for planning, leadership meetings and shoots. You get a senior marketing leader who knows the Sydney market, for a fraction of a full-time CMO.

Get in touchSee the Arbor case study
$0M

Pipeline for a Sydney renovation builder

0x

Inbound pipeline at Basiq

$0M+

Ad spend managed

0

Years of experience

Results from accounts I run

Sydney businesses I run marketing for, or have.

Meta and Google Ads · Sydney renovation builderArbor BuildingTwo landing pages, Meta prospecting and retargeting, Google search, a HubSpot pipeline.
New leads
85+
New revenue
$1.2M
Pipeline
$6.5M
Period
Jan to Sep 2026
Read the case study B2B fintech · paid search, paid social, SEOBasiqFirst growth hire, through to the acquisition by Cuscal.
Inbound lead pipeline
3x
Converted opportunities
2x
Non-brand search traffic
18x
Outcome
Acquired
Read the case study Meta Ads · franchise salesLittle BuildersOne campaign per city across six countries, with Meta instant forms.
Franchise leads
3,047
Cost per lead
A$11.71
Ad spend
A$35.7k
Locations sold
21+
Read the case study

Why Sydney businesses hire a fractional CMO

Sydney has no shortage of agencies. What most founder-led businesses here lack is someone senior who sits above the agencies, sets the plan and answers for the number. A full-time CMO in Sydney costs $300k or more all in, which is out of reach until a business is well past $20M.

So the founder ends up doing marketing at night, or hands it to a junior and an agency with nobody directing either. A fractional CMO fills that gap for the years between founder-led marketing and a full team.

What on-site looks like

Day to day I work in your tools and on your Slack or WhatsApp. On-site time goes where being in the room matters: the quarterly planning day, leadership meetings, sales team sessions, and shoot days, where I direct the creative and Content Department, my Sydney studio, films and photographs it.

For Arbor Building that meant shooting on their job sites, turning the footage into Meta ads and landing pages, and reading the pipeline in HubSpot every week. See the Arbor case study.

Sydney industries I have worked in

Construction and renovation (Arbor Building), architecture and design (NBRS), fintech (Basiq, through its acquisition by Cuscal), events and ticketing, franchising, trades and professional services. Earlier, agency work at iProspect, Ikon and OMD in Sydney covered brands such as Bankwest, amaysim, Lenovo and Pandora.

Fractional CMO or a Sydney marketing agency?

An agency runs its channels. A fractional CMO decides which channels you need, writes the brief, holds the agency to the number and replaces it if it misses. Many Sydney clients keep their agency and add me above it. If you only need a plan and a second opinion, a marketing consultant engagement is the lighter option.

Related services

Who this is for

A good fit if

  • You are a Sydney business turning over roughly $1M to $20M
  • You have agencies or a junior marketer and nobody senior directing them
  • You want someone in the room for planning and shoots, not just on calls

Not a fit if

  • You need someone in the office five days a week
  • You want a single channel run, not the whole function

What I own, end to end

The CMO job, with on-site days where they count.

01

Planning days

Quarterly planning on-site with the leadership team.

02

Positioning and brand

Who you are for and the message sales can use.

03

Paid media

Google, Meta and LinkedIn, run on unit economics.

04

Content and shoots

Creative direction on set, produced through Content Department.

05

Website and conversion

Pages that turn traffic into enquiries.

06

CRM and lifecycle

Follow-up, nurture and reactivation.

07

Agencies and hires

Briefing, managing and hiring the people who execute.

08

Reporting

One monthly view of pipeline and revenue.

How it starts

  1. 01

    Meet

    A call, then a session at your office if it helps.

  2. 02

    Diagnostic

    Two weeks inside your data, funnel and team.

  3. 03

    Plan

    A 90-day plan, presented in person.

  4. 04

    Run

    A weekly cadence, with on-site days each quarter.

How we'll work together

Fractional CMO and Head of Growth are the job titles. Copilot and Captain are how the role runs day to day. You get a senior marketing leader either way. The only question is who's driving.

You fly · I'm by your side

Copilot

For teams that already execute and need senior judgement on tap.

What you get

  • A weekly strategy session
  • Reviews of campaigns, copy and creative within one business day
  • A quarterly plan and budget
  • A direct line on Slack or WhatsApp

Best fit: An in-house marketer or agency already doing the work.

I fly · you're my crew

Captain

For founders without a marketing leader who want a system installed and run.

What you get

  • A 30-day diagnostic and plan
  • Ownership of the funnel and roadmap
  • Creative strategy and briefs for every shoot and campaign
  • A weekly cadence with your team
  • A monthly board-ready report
  • Management of any agencies or hires

Best fit: Businesses between roughly $1M and $20M revenue.

From $1,500 a month. One retainer, either seat, a fraction of what a full-time CMO costs. The exact number depends on scope, and you get it on the first call.

Both seats, first 30 days. Audit, plan, and the first quick wins shipped.

Month one is a paid trial. If the plan and the first changes are not live within 30 days, walk away and I refund the retainer.

Questions

How much does a fractional CMO cost in Sydney?

Most Australian fractional CMOs quote about $5,000 to $15,000+ a month. My flat retainer starts at $1,500 a month; the Captain seat is priced on scope after the first call.

How often are you on-site?

Usually a planning day each quarter plus leadership meetings and shoot days as needed. Everything else runs remote on your tools.

Which parts of Sydney do you cover?

All of Greater Sydney, from the CBD and North Shore to the Northern Beaches, Inner West, Western Sydney and the Sutherland Shire.

Can you work with our existing Sydney agency?

Yes. Most clients keep their agency and add me above it to set the brief and hold it to the numbers.

Do you produce content as well?

Yes. Content Department, my Sydney studio, shoots video and photo to the plan, so the creative for ads and social comes from the same strategy.

How quickly can you start?

Usually within two weeks of the first call. The diagnostic starts the day you share access.

What size of business is this for?

Founder-led businesses turning over roughly $1M to $20M, from trades and construction to SaaS and professional services.

Do you work outside Sydney?

Yes, across Australia and New Zealand, mostly remote. See the fractional CMO page for how that runs.

Let's work out which seat fits.

Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.

Or reach me directly at ben@compoundgrowth.au