Performance marketing consultant in Sydney. Paid media judged on revenue.

A performance marketing consultant plans, runs and answers for your paid media: Google Ads, Meta Ads and the tracking and landing pages behind them, measured on leads, sales and cost per customer rather than clicks and reach. I have managed more than $40M in ad spend over twelve years, at agencies, in-house at Basiq and as a consultant to founder-led businesses across Australia.

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$0M+

Ad spend managed

0

Google Ads leads for one electrician

0

Meta franchise leads at A$11.71

$0M+

Ticket revenue from paid social

Results from accounts I run

Four accounts, four channels and sectors, all measured on the number the owner cares about.

Google Ads · Canberra electricianFused Electrical CoSearch campaigns split by service and suburb, live from the first month of trading.
Leads (calls and forms)
1,334
Cost per lead
A$54.51
Ad spend
A$72,748
Revenue per lead
A$1,741
Read the case study Meta Ads · franchise salesLittle BuildersOne campaign per city across six countries, with Meta instant forms.
Franchise leads
3,047
Cost per lead
A$11.71
Ad spend
A$35.7k
Locations sold
21+
Read the case study Meta and Google Ads · Sydney renovation builderArbor BuildingTwo landing pages, Meta prospecting and retargeting, Google search, a HubSpot pipeline.
New leads
85+
New revenue
$1.2M
Pipeline
$6.5M
Period
Jan to Sep 2026
Read the case study Meta and TikTok Ads · eventsLittle RaversThe same launch sequence run city by city, measured on ticket revenue.
Ticket revenue
$2.5M+
Countries
5
Channels
Meta, TikTok, creators
Measured on
Tickets sold
Read the case study

What a performance marketing consultant does

Performance marketing is advertising you pay for and judge on an outcome: a lead, a sale, a booked job, a ticket. The consultant is the person who decides where the money goes, builds the campaigns, makes sure every result is tracked back to the ad that produced it, and moves the budget towards whatever is returning the most.

In practice that is four jobs. Tracking, so the platforms learn from real customers. Campaigns and audiences on the channels where your buyers are. Creative and landing pages that give people a reason to act. And reporting that talks about cost per lead, cost per customer and revenue, so you can treat the ad budget as a dial rather than a cost.

You will also see the role called a performance marketing specialist, paid media consultant or paid social specialist. The labels change; the job does not.

The channels I run

Google Ads for people already searching for what you sell. Meta Ads on Facebook and Instagram for people who are not looking yet but will buy when they see the right thing. TikTok and LinkedIn where the audience is genuinely there, as it was for Little Ravers on TikTok.

Most businesses I work with run Google and Meta together. Search catches demand that already exists; Meta creates it, then retargets it. When the goal is enquiries for a service business, the two sit inside a wider lead generation system with landing pages, call tracking and a CRM pipeline.

Consultant, freelancer, agency or in-house?

All four can work. The difference is who does the thinking, who does the work and who answers for the number.

Who runs itHow it is paidBest when
Performance marketing consultantOne senior person, plan and executionFlat monthly feeYou want senior judgement and hands on the account
FreelancerOne person, usually executionHourly or per taskThe strategy is set and you need hours
AgencyAn account manager and a teamFee, often tied to spendYou need volume across many channels
In-house hireAn employeeSalary, super, toolsThere is enough work for a full-time role

What it costs

My fee is a flat monthly retainer, from $1,500 a month, not a percentage of your ad spend. The ad budget is separate and is paid straight to the platform, so the fee does not climb when the budget does.

Ad budgets vary with the market. Fused Electrical Co runs on about $2,800 a month in Google Ads. Little Builders ran each franchise city on A$20 to A$30 a day. On the first call I will tell you what a sensible test budget looks like for your market, and what result would justify spending more.

Month one is a paid trial. If the plan and the first changes are not live within 30 days, you can walk away and I refund the retainer.

How the work is measured

Tracking comes before any new spend. Every call, form and sale is recorded as a conversion, and where there is a sales process the leads land in a CRM so we can see which ads produced revenue, not just enquiries. At Arbor Building that is a thirteen-stage HubSpot pipeline with a weighted value on every deal.

You get a weekly view of cost per lead and a monthly report on revenue, pipeline and what we are testing next.

Related services

Who this is for

A good fit if

  • You already spend on ads, or are ready to, and want each dollar tracked to revenue
  • You sell a service or product with a clear value per customer
  • You want one senior person accountable for the plan and the account

Not a fit if

  • You want reach and impressions with no link to a sale
  • You need dozens of channels managed by a large team

What I own, end to end

Everything between the ad budget and the revenue it produces.

01

Tracking

Calls, forms and sales recorded as conversions before new spend goes out.

02

Google Ads

Search campaigns built around the services and places that pay.

03

Meta Ads

Facebook and Instagram prospecting and retargeting.

04

Creative

Angles, hooks and briefs, produced through Content Department.

05

Landing pages

One page per offer, matched to the ad that sends the click.

06

Budgets and bidding

Money moved weekly towards what returns the most.

07

CRM handover

Leads into a pipeline, so revenue can be traced to the ad.

08

Reporting

Cost per lead, cost per customer and revenue, in plain English.

How it starts

  1. 01

    Audit

    Two weeks in your ad accounts, tracking and sales data.

  2. 02

    Fix the tracking

    Every conversion recorded properly before anything scales.

  3. 03

    Launch or rebuild

    Campaigns, creative and landing pages for the first channel.

  4. 04

    Optimise

    Weekly changes, a monthly report, and the budget follows results.

How we'll work together

Fractional CMO and Head of Growth are the job titles. Copilot and Captain are how the role runs day to day. You get a senior marketing leader either way. The only question is who's driving.

You fly · I'm by your side

Copilot

For teams that already execute and need senior judgement on tap.

What you get

  • A weekly strategy session
  • Reviews of campaigns, copy and creative within one business day
  • A quarterly plan and budget
  • A direct line on Slack or WhatsApp

Best fit: An in-house marketer or agency already doing the work.

I fly · you're my crew

Captain

For founders without a marketing leader who want a system installed and run.

What you get

  • A 30-day diagnostic and plan
  • Ownership of the funnel and roadmap
  • Creative strategy and briefs for every shoot and campaign
  • A weekly cadence with your team
  • A monthly board-ready report
  • Management of any agencies or hires

Best fit: Businesses between roughly $1M and $20M revenue.

From $1,500 a month. One retainer, either seat, a fraction of what a full-time CMO costs. The exact number depends on scope, and you get it on the first call.

Both seats, first 30 days. Audit, plan, and the first quick wins shipped.

Month one is a paid trial. If the plan and the first changes are not live within 30 days, walk away and I refund the retainer.

Questions

What does a performance marketing consultant do?

Plans, runs and answers for your paid advertising, judged on an outcome such as a lead or a sale. That covers tracking, campaigns, audiences, creative, landing pages, budget decisions and reporting.

Is a performance marketing specialist the same thing?

Yes. Performance marketing specialist, paid media consultant and paid social specialist all describe the same work. What matters is whether the person is measured on leads and revenue.

What is the difference between performance marketing and paid media?

Paid media is any advertising you pay for. Performance marketing is paid media that is measured and optimised on a business outcome, such as cost per lead or return on ad spend, rather than reach.

How much does a performance marketing consultant cost in Australia?

I charge a flat monthly retainer from $1,500, not a percentage of ad spend. The ad budget is separate and is paid straight to Google or Meta. You get the exact fee on the first call.

How much should I spend on ads?

Enough to get a clear read within a few weeks. Fused Electrical Co runs on about $2,800 a month in Google Ads; Little Builders tested each city on A$20 to A$30 a day. I will suggest a test budget for your market on the first call.

How long until I see results?

Search can produce enquiries within days of launch. Paid lead engines usually settle inside 60 to 90 days, once the platforms have enough conversion data to learn from.

Which platforms do you manage?

Google Ads and Meta (Facebook and Instagram) day to day, plus TikTok and LinkedIn when the audience is there.

Can you work with my existing agency or team?

Yes. In the Copilot seat your team or agency keeps executing and I review the work, set the plan and hold the numbers.

Do you only work with Sydney businesses?

No. I am based in Sydney and work with businesses across Australia and New Zealand, and I have run launches in Canada, the United States and the United Kingdom.

Let's work out which seat fits.

Tell me what you sell, roughly where revenue sits, and what's stuck. I'll reply within a business day with an honest view on whether I can help and what I'd do first.

Or reach me directly at ben@compoundgrowth.au