Little Ravers: scaling a family rave brand across five countries
Little Ravers is a daytime rave for kids and their grown-ups: real DJs, house and garage, inflatables, face painting and a bar for the parents. The format sells out rooms, but every city is a fresh launch with no audience, no list and a date on the calendar. I ran the growth engine that took the brand across Australia, New Zealand, Canada, the United States and the United Kingdom, primarily through Meta and TikTok ads and influencers, to more than $2.5M in ticket revenue.
Ticket revenue
Countries
Continents
Australia, New Zealand, Canada, the United States and the United Kingdom. Revenue figure from the ticketing platform across all markets.
Markets
The brief
An event brand is a launch business in disguise. There is no steady-state demand to optimise; there is a room, a date and a few weeks to fill it, then the same again in the next city. The brief was to make that repeatable: a way of opening a new city that reliably sold it out, then a way of coming back to that city and selling it out again.
Ticketing runs on LittleTix, so every dollar was measurable back to the campaign, the creative and the city that produced it.
Meta and TikTok ads
Paid social did the heavy lifting. Each city ran the same sequence: an announcement phase to build interest and a warm audience, a presale window to the people who engaged, then a countdown to the event with urgency that was true because the room really did fill. Creative came straight from the events themselves: kids on shoulders, confetti cannons, a DJ in a paper crown. Nothing performed like the real thing.
TikTok found the parents Meta could not, and the two platforms fed each other: TikTok creative that took off became the Meta retargeting ad, and Meta lookalikes from ticket buyers seeded the next TikTok audience. Every campaign was measured on ticket revenue, not reach.
Influencers
In each city, local parent creators were seeded tickets ahead of the event. Their content did two jobs: it sold tickets to their own followers, and it became the most credible ad creative in the account, because it was a real family having a real day out. The creators who converted were booked again for the return visit.
One playbook, five countries
The same launch sequence ran in every market with the local details swapped: currency, time zone, venue, the creators, the slang in the copy. What did not change was the structure, the creative system and the measurement, which is what let the brand open Canada, the United States and the United Kingdom without rebuilding marketing from scratch each time.
Results
More than $2.5M in ticket revenue across five countries and three continents, with paid social and creators as the engine. The format now sells in cities the founders had never visited before the first event, which is the real test of a playbook.
See a live listing: Little Ravers Indianapolis on LittleTix ↗