Fused Electrical Co: from first job to a seven-figure electrical business
Fused Electrical Co is a family-run electrician in Canberra, started by two brothers with twenty years on the tools between them and no marketing at all. I built the growth engine from zero: the website, the visual content, the Google Ads lead generation and the SEO behind it, and I have run it since the first month of trading.
Revenue in the first two years
Leads from Google Ads
Revenue for every ad dollar
Growth on the year before
Figures rounded. Revenue from the business accounting system and leads from Google Ads, August 2024 to September 2026. Growth compares January to September 2026 with the same months in 2025.
The brief
Two electricians going out on their own, with a van, a licence and a name. No website, no ad account, no photos, no reviews, no history for Google to rank. The brief was simple: fill the diary, then keep it full while the business grew into a team.
Because there was nothing to inherit, every part of the engine could be built the right way round: positioning and site first, then paid search to buy demand immediately, then content and SEO to earn it over time.
Website
I designed and built fusedelectricalco.com.au to convert phone calls, not to win design awards. Service pages for the jobs that pay (switchboards, lighting, solar, emergency call-outs) and location pages for the Canberra suburbs the brothers actually cover, each with the call button in the thumb zone and the Google reviews beside it.
The site doubles as the landing page for every ad. Ad copy, page headline and quote form say the same thing, so a click never has to reorient itself.
Lead generation
Google Ads went live in the first month on a modest budget and has stayed there since. Search campaigns are split by service and by suburb, with call-only ads during trading hours and form-led ads after, and every call and form submission tracked as a conversion.
Over two years the account has delivered more than 1,000 calls and form enquiries. Every dollar spent on ads has come back as more than $30 in revenue, and spend has held at about 3% of turnover, which is the number the brothers manage the business by.
- Leads (calls and forms)
- 1,000+
- Revenue for every ad dollar
- 30x+
- Ad spend as a share of revenue
- About 3%
- Live since
- Month one
Visual content
Tradies are hired on trust, and trust is visual. I photographed and filmed the team, the vans and finished jobs, and cut the footage into the site, the Google Business Profile and the ads. Real people on real sites in Canberra convert better than stock, and the same library feeds every channel.
SEO
Organic search is the newest channel and the one with the longest runway. With the service and suburb pages in place, the work has been Google Business Profile optimisation, review velocity, citations and a steady flow of job-based content.
Across the seven months to September 2026, search impressions roughly doubled and the core service pages are climbing towards page one. Every organic lead is one the ad budget does not have to buy.
- Search impressions, Feb to Sep 2026
- Doubled
- Direction
- Climbing towards page one
Revenue
The first five months of trading in 2024 reached six figures. 2025, the first full year, closed above $1M. The first nine months of 2026 passed $1M again, 60% ahead of the same months the year before, helped by a large commercial job in April.
That is a business that did not exist in July 2024, run by two people who wanted to be on the tools rather than in a marketing dashboard. The engine runs on a modest monthly ad budget and a retainer for me.